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During 1997, Home Hardware and VIA Rail were in the midst of an aggressive marketing campaign on television, radio and in the print media as Internet journalism was still not yet invented. So in much simpler times, the best advertising was doing something unique to both brands. So, what better way to capture attention during Home Hardware's and VIA Rail's "Win a Train Trip Across Canada" promotion then to actually bring a piece of the Canadian to Home Hardware headquarter's itself. So the CN 15:30 Kitchener job hauled VIA dome observation car "Prince Albert Park" up the Waterloo Spur to St. Jacobs where it would spend the weekend near the Home Hardware facility. The car was lifted the following week by the same CN assignment and unfortunately both moves to and from Kitchener on the Waterloo Spur were under the cover of darkness.
Copyright Notice: This image ©Carl Noe (Collection of Jason Noe) all rights reserved.



Caption: During 1997, Home Hardware and VIA Rail were in the midst of an aggressive marketing campaign on television, radio and in the print media as Internet journalism was still not yet invented. So in much simpler times, the best advertising was doing something unique to both brands. So, what better way to capture attention during Home Hardware's and VIA Rail's "Win a Train Trip Across Canada" promotion then to actually bring a piece of the Canadian to Home Hardware headquarter's itself. So the CN 15:30 Kitchener job hauled VIA dome observation car "Prince Albert Park" up the Waterloo Spur to St. Jacobs where it would spend the weekend near the Home Hardware facility. The car was lifted the following week by the same CN assignment and unfortunately both moves to and from Kitchener on the Waterloo Spur were under the cover of darkness.

Photographer:
Carl Noe (Collection of Jason Noe) [352] (more) (contact)
Date: April 13, 1997 (search)
Railway: VIA Rail (search)
Reporting Marks: VIA Rail "Prince Albert Park" (search)
Train Symbol: Not Provided
Subdivision/SNS: CN Waterloo Spur (search)
City/Town: St. Jacobs (search)
Province: Ontario (search)
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Photo ID: 39457

Map courtesy of Open Street Map

Full size | Suncalc
Note: Read why maps changed. Suncalc.net for reference only.



2 Comments
  1. Thanks Matthew Whiteley.

  2. Nice shot!

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